structuring effort/effect

[exe]

Прошу помощи. Не могу расслышать фразу в потоке речи с 1:02:55

What then happening? By getting engaged employees, they will provide this structuring effect. I will call it a structuring effect. And a real trick here actually. I pay well, I try to engage people with bonus plans but if you got people really committed to the organization, extra bit of efforts... That is structuring effect, I call it.

Structuring effect или effort или вообще что-то другое?

https://soundcloud.com/irina-polushkina ... 44/111111a

[Eyewitness]

Discretionary effort?

[exe]

Discretionary effort?

Великое спасибо!